Credibility and Redundancy

fire is hot by otherthings flickr

I'm going to make an important point and I need you to pay attention. That sentence, the one I just wrote. The one about saying something important. That was a redundant statement. And it undermined … [Read more...]

Trust

crying-baby-by-xxxtoff-flickr

For the most part, people trust us. When they hand over their confidential medical information, they trust us. When they hand over the keys to their houses, their cars and their posessions, they … [Read more...]