I have to give credit where credit is due. The British Heart Foundation recently released a public service announcement video staring tough-guy actor Vinnie Jones. (See Lock, Stock and Two Smoking Barrels, Snatch.)
This might be the most clever medical PSA I’ve ever encountered. The British Heart Foundation folks have figured out how to get ideas to spread in the 21st century. First, make them simple. Second, make them memorable and third, whenever possible, make them funny.
This is the kind of thing that people will post on their Facebook pages. Once they do that, you don’t need to distribute the idea any longer, people will do it for you.
Nice Job Guys.
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